Patrice Turner

Books were my refuge growing up. I love words and etymology and am a book junkie, grammar cop and time management nut!


After working in retail management (learning the ins-and-outs of managing multiple departments/employees), corporate America (where I learned scheduling, budgeting and conflict resolution) and non-profit copywriting and editorial management (where I learned content creation, editing, formatting, layout, sponsor solicitation and printing), I founded Write The Vision Publishing, eventually turning that into Book Coach 101.


Like most business owners and freelancers, I wear lots of hats. I’ve learned time management, sales and marketing, social media management, project development, contract procurement, presentation solutions and email marketing. Helping aspiring authors write, edit, market and sell their work is a passion of mine. My writing/marketing/editing advice has been featured in numerous print and online magazines and I’m afforded plenty of opportunities to speak on what I do.


Some agencies, non-profits and organizations I’ve written, trained and spoken for include: eWomenNetwork, SPAA (Speakers, Publishers & Authors Association), Warner Pacific College (where I’m currently a board member), Southside (net)Working Women, Young Adult Leadership Movement, Women Employed, Women In Leadership, MYSI Corporation, Southern Illinois Ministers Association, The Write Stuff, Leadership Advance Conference, A Gathering of Women Conference, T.O.U.C.H., Little Black Pearl, Sharp Skirts and New Moms Inc.


What motivates me is creating great content, promoting writing, authors and brands I truly love and respect and connecting business women with each other, resources, clients and funding. With more than 20 years' experience in the publishing industry and small business, I’ve had a fulfilling career because I have chosen to do something for a living that I find inspiring. Working for myself and helping to create opportunities for others, I get to spend my days doing what I love!

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3 Strategic Ways To Increase Sales Quickly By Re-Engaging Current Customers With Email Marketing

Email marketing is here to stay. Think about it – how often do you check your email? Most people check their emails many times throughout the day on desktop and laptop computers and on smartphones and mobile devices. In fact, as popular as social media is, statistics indicate that you are six times more likely to get a click-through from an email marketing campaign than from a tweet. So, how do you leverage the popularity of emails to re-engage with the current customers in your small business? Try these three techniques.

  1. Referrals Use a targeted email to turn your existing customers into a referral machine. A short, branded email that offers current customers a percent off discount for sending new customers your way. It’s a win-win-win. You get a whole new list of potential customers, your existing customer gets a nice discount that prompts them to buy again, and your new prospect gets a testimonial and incentive to purchase from someone they know.
  2. Upsell Use a follow up email after a successful purchase to do two things. First, thank your customer for their business and affirm any shipping or other delivery options. Second, offer additional products and services that either compliment or accompany your current customers’ previous purchase. It’s a simple way to increase sales for your small business.
  3. Survey Ask your current customers to complete a short survey. They key word in that sentence is short. A follow-up survey is a good way to subtly ask your customer what else they need to buy, how they’d prefer to buy it, and what amount they’re willing to pay for it. Simply keep your survey short (less than five questions and all one on page) and sweet (offer a free, downloadable checklist or giveaway upon completion).

The best part of these three email marketing campaigns is that they can be automated. That means you write the email once, insert it into your automated email sales funnel campaign, and you’re done. Automated email marketing significantly boosts email revenue. Your customer will appreciate you and your small business will thank you!